I have already been working in the SEO sell for almost Several years now. With a I am just a pup, however must the results we have from my SEO campaigns speak for their own reasons.
Whenever you operate in seo of SEO you often network with other SEO professionals and turn into tuned with the latest SEO waves or updates from Google. In addition, you connect to other SEO experts within the forums and blogs.
I want to express my nervous about how much complexity added to the topic of SEO. About 80% of knowledge on SEO out there is too deep and complicated, having an awful lot of opinions.
Like any technology or methodology, individuals are searching for usability. They desire something which works, creates an impact or is important. This same concept applies to SEO.
Utilizing a technology requires staying with the fundamentals of the technology. In the event you sift through the a large number of available “sources” it is possible to usually locate the true source, and that is the information and method you ought to use when training how to make it. This is the correct way to learn and apply anything.
I’ve found it amazing how some SEO experts throw their opinions out on their high-powered blogs, simply to confuse another thousand SEO experts.
=It’s very laughable to look at, also it goes similar to this:
SEO Expert Joe, has to get “green carrots” on page 1 of Google for any client.
He is working on it for months, bookmarking, social networking sites, links etc.
After 2-3 months he requires a step back and appearance at his visitor and keyword stats. Little change, he is just not obtaining the results and his client is beginning to wonder.
Suddenly he knows that an awesome video on the internet may boost things up and get’s this produced a web-based.
The following week “green carrots” is on-page 1! It’s great, it worked and the client is happy.
After sitting back relaxed and looking at his results, he suddenly knows that he never optimised the information of his page with enough keywords. Oops. He only mentioned “green carrots” once and still got a page 1 result. This strikes him as strange plus it generally seems to violate everything he learned about page optimisation in SEO.
What are the results next is interesting. The SEO expert decides this can be valuable information and experience. He’s just seen these new search rule in play, which should be distributed to anyone doing SEO:
“Google is no longer giving any value to keyword density. This plays no part in SEO.”
He writes a pleasant 1000 word article about this websites as bad his experience, is very clear on his findings. He even makes a jab at Google about no mentioning it to anyone. Now he has kudos for locating this out before other people.
This is frustrating for anyone who desires to educate yourself on the subject of SEO as well as old fashioned SEO professionals.And is also because of this short-sightedness how the web is full of an incredible number of pages about SEO which would be superior based in the trash.
Now crap, I am not talking about the many very helpful articles, digests and tutorials available which can greatly assist an SEO expert to get his job done faster. After all the individuals who create their own interpretations of what is an extremely precise and logical technology – SEO.
Adding confusion to the subject
I’ve got a real example of this. The other day Someone said and article from your “leading SEO source”, Seomoz. In their article The fundamentals of Internet search engine Friendly Design and Development, they state loud and bold that:
“Keyword density is, without a doubt, Not really a section of modern web search engine ranking algorithms for your simple reason why it gives you far worse results than a number of other, more advanced methods of keyword analysis.”
A significant statement! Who’s your source? They referenced Dr. Edel Garcia’s seminal work on the topic – The Keyword Density of Non-Sense. If you undergo this source’s article, Dr. Edel Garcia attempts to breakdown the mathematical equation of keyword density improving search results plus the ends supposedly proves it could not be true.
The final statement in Seomoz’s discuss keyword density is amusing.
“Dr. Garcia’s background in information retrieval and his awesome mathematical proofs should debunk any notion that keyword density can be used to help “optimize” a website for much better rankings. However, this same document illustrates the unfortunate truth about keyword optimization – without usage of an international index of website pages (to calculate term weight) along with a representative corpus of the Internet’s collected documents (to assist develop a semantic library), we now have little possiblity to create formulas that could be helpful for true optimization.”
What does all of this mean? In summary, Seomoz told its thousands of followers that “Keyword density doesn’t have PART in SEO”. They say at the end that they would not have usage of enough search results (Google’s database) to fully validate it. Huh? Why bring it up then?
How to simplify SEO
About the opposite side of the story, there are numerous intelligent SEO pros who work from your way to obtain SEO itself and not deviate. They’re several of the finest SEO companies and SEO experts on the planet.
So to the purpose, the easy question lingering upon us now could be, “Who is the source?”.
Consider a look we could?
Who decides what ranks well?
Who decides if your submissions are good?
Who decides if the keywords match what folks are looking for?
Who determines if an external link has authority or value?
The simple answer is: Google.
The interesting thing that we found when conversing along with other SEO professionals is that they want to follow other experts because of their portfolios, attractive articles and other appeal factors.
But, if you want to get into the nitty-gritty of it all, you must bet is always to go back to source.
Matt Cutts from Google’s Search Team provides hundreds of videos, articles and updates to help keep SEO experts like you from falling into the dark pit of failed websites.
Google wants quality, they need results plus they desire a great consumer experience. The only method they’ll accomplish this is getting SEO companies as well as their individual staff to understand what their vision is as along with that they work.
Just a week ago a SEO company working in london contacted us to adopt over two failing SEO campaigns these folks were running. They had gotten themselves into a variety of odd-ball SEO practices and were, obviously, failing.
Our Campaign Manager simply referred these to the applicable Google articles on SEO and website quality guidelines and they are now back to normal.
When you come across “new and exciting SEO information”, take the time to verify it using the multiple resource websites available from Google. Don’t just begin and trust everything another blogger wrote. It might or is probably not true, but it is a message on the line being an SEO professional.